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The “Bo-Curious” Generation—Why Millennials Are Into BOTOX®

Two millennial women taking photo with no facial wrinkles

It’s not surprising that many members of the Millennial generation are becoming “Bo-curious.” A recent survey on RealSelf revealed that 51% of people between the ages of 18 to 34 are considering a cosmetic treatment in the next year. As BOTOX Cosmetic has remained one of the most popular treatments at our Torrance practice and throughout the U.S., it makes total sense that the treatment is growing in popularity among younger men and women.

In this blog post, we’ll take a look at why Millennials are falling in love with BOTOX—and how they’re using it to make their youthful looks last.

Perfect Timing

Despite being a younger demographic, Millennials are actually at a perfect point to try out injectables for the first time. As a generation, they are entering their late 20s and 30s, which is the prime time for the formation of dynamic wrinkles

BOTOX works by relaxing facial muscles that form wrinkles through their repeated movements. Common expressions that are known to cause these wrinkles include squinting, frowning, or raising the eyebrows—all of which can happen frequently in daily life. By utilizing BOTOX earlier, before these muscles have time to create deep lines, you can help prevent wrinkles from forming in the first place. This is the main philosophy behind BOTOX use by Millennials.

Social Media’s Influence

With many celebrities—often younger celebs—frequently using injectables, social media has become like a live photo gallery for cosmetic treatments. It’s easier than ever to become familiar with injectable treatments, their effects, and what it’s really like to undergo them. In fact, it’s not difficult to find photos and videos of stars getting injected. The conversation is much more transparent.

Millennials are also aware of the importance of keeping an attractive public image, be it in an Instagram post or a LinkedIn profile picture. They want to look their best, and they’re aware of the ways cosmetic enhancements can help.

Open and Honest

As cosmetic treatments become more and more common, many Millennials no longer feel the pressure to hide their treatments. With the recent trends towards embracing self-love and self-care, more people are feeling open and excited about using cosmetic procedures to obtain the look they’ve always wanted.

It’s not about a dramatic transformation, however. Millennial treatments fall more along the line of “tweakments,” or more subtle procedures aimed at correcting minor concerns on an ongoing basis. Much like going to the salon or getting your nails done, BOTOX has become part of today’s personal self-care routine.

To see examples of the results you can expect after a BOTOX treatment, please visit our before-and-after photo gallery. We also offer a V.I.P. membership program aimed at making these treatments as affordable possible, complete with BOTOX discounts.

To learn more about BOTOX treatments here in Torrance, please contact us online or call (310) 784-0644.

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