Privacy Policy

South Bay Plastic Surgeons and its affiliates and subsidiaries (the “Company,” “us,” “our,” or “we”) has developed this privacy policy out of respect for the privacy of individual consumers. This policy describes the personal information we collect, use, and disclose about individuals who visit or interact with this website, purchase or inquire about any of our products or services. For more information about how we handle patient privacy and patient information, please review our HIPAA Privacy Policy.

Whenever you visit our website, we will collect some information from you automatically simply by you visiting and navigating through the site, and some voluntarily when you submit information using a form on the website, enroll in or subscribe to our marketing communications, request information, or use any of the other interactive portions of our website. Through this website, we will collect information that can identify you and/or your activity.

Additionally, whenever you communicate, interact, or do business with us online, or apply for a position of employment, we will be collecting personal information from you or about you in the course of our interactions or dealings with you.

Collection of Personal Information

The Company collects the following categories of personal information about visitors to our website:

• Personal Identifiers & Contact Information, including, but not limited to, name, mailing address, email address, and phone number.
• Commercial or Transactional Data, including information regarding products or services provided, and purchasing history.
• Employment and Education Information, including, but not limited to, information regarding prior job experience and educational history if submitting a resume or inquiries through the website.
• Internet Network Activity, including, but not limited to, the date and time of your visit to this website; referrer, webpages visited; links clicked on the website; browser ID; browser type and characteristics; device ID; operating system; form information downloaded; domain name from which our site was accessed; search history; and cookies.
• Mobile Device Data, including device type, and software type.
• Geolocation Data, including, but not limited to, IP Address and/or city location.
• Form and other Electronic Submission Data, when you submit information through any interactive form on our website, such as through the “Contact Us” form, “Request a Consultation” form, and search bar queries.
• Medical and Health Information that may be derived or inferred from your browsing activity on the website, what you search for or click on, or what ads you clicked on that brought you to our website, site search terms, or when you voluntarily share this information through the website outside the context of a patient-provider relationship (i.e., just in your capacity as a user of a publicly accessible website of a healthcare practice).

How We Use Your Personal Information

• To fulfill or meet the purpose for which you provided the information.
• To improve user experience on our website.
• To understand the demographics of our website visitors.
• To provide interest-based and targeted advertising.
• To track and manage our digital marketing campaigns, including conversion rates, referrer URLs, and what ads you clicked on that brought you to our website.
• To provide you or our customers and patients with the requested products or services.
• To process, complete, and maintain records on transactions.
• To process and submit financing applications, including to apply for credit, or credit pre-qualification.
• To contact you by email, telephone, mail, SMS, or other equivalent forms of communication regarding updates or informative communications related to the functionalities, services, or other information you requested or asked the Company to provide to you.
• To retain your selection for Text opt in/opt out to ensure customers who opted out are not sent any text messages.
• To schedule, manage and keep track of appointments.
• To maintain records of when customers decline a service or sale.
• To respond to consumer inquiries, including requests for information, customer support online, on the website or phone calls.
• To debug, identify, and repair errors that impair existing intended functionality of the website.
• To detect security incidents.
• To protect against malicious or illegal activity and prosecute those responsible.

Disclosure of Personal Information

The Company may disclose your personal information to/with the following categories of service providers, contractors, or third parties:

• Financial institutions
• Government agencies
• Marketing support vendors and vendors that support managing or hosting the website
• Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, phone, or AI chatbots
• Lead providers (referral sources)
• Transaction support vendors (e.g., check guaranty, payment processors)
• Data analytics vendors
• Social media platforms
• Consumer reporting agencies or credit reporting agencies
• Recruiting firms, and/or staffing agencies
• Talent acquisition management systems, and other vendors providing services for purposes of our human resources information system (HRIS) and management of job applicant data and recruiting process
• Consulting and investigation firms, including HR consultants, safety consultants, and workplace investigators
• Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
• Insurance carriers, administrators, and brokers
• Corporate customers (meaning an entity, as opposed to a natural person, that purchases, leases, or finances any of our products or services)
• Subsidiaries and affiliates

Sale of Personal Information

We do NOT and will not sell your personal information in exchange for monetary or other valuable consideration, including the data of any minors.

Protection of Your Personal Information

We use reasonable and appropriate measures to safeguard the information you submitted to us through the Website or that we received about you through the Website, including:

• We use internal encryption on all data stores that house voluntarily captured data.
• We use commercially reasonable tools and techniques to protect against unauthorized access to our systems.
• We restrict access to private information to those who need such access in the course of their duties for us.

Third Party Vendors

We may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose.

Business Transfers

In the event we sell or transfer a particular portion of our business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of our assets are acquired, consumer information may be transferred as part of the acquisition.

Compliance with Law and Safety

We may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect our employees or the public.

Use of Cookies, Pixels, and Other Tracking Technologies

Our website may store or retrieve information on your browser, mostly in the form of cookies. A cookie is a small piece of data (text file) that a website – when visited by a user – places on the user’s device to remember information about the user, such as the user’s language preference or login information.

This type of cookie is set by us and is referred to as a “first-party cookies.” Our website uses first-party cookies primarily to make the website work as you expect it to. For example, we use the information we collect through first-party cookies to allow you to navigate between pages efficiently, analyze how well our website is performing, and understand the content that you spent the most time reviewing. In some cases, we use first-party cookies to store information that we use for targeted advertising.

We also incorporate cookies and similar technologies, such as pixels, tags, and web beacons, from outside our website’s domain (“third-party cookies”). Third-party cookies gather information to enable our vendors to provide a range of services to us, including targeted advertising and measuring the success of our advertising campaigns.

Below is a detailed list of the categories of first- and third-party cookies we use on our website.

How we use cookies

We make use of cookies under the following circumstances and for the following reasons:

• Provide you with services available through the website and to enable you to use some of its features
• Authenticate users and prevent fraudulent use of user accounts
• Compile data about website traffic and how users use the website to offer a better website experience
• Understand and save visitor preferences for future visits to provide you with a more personalized experience and to avoid you having to re-enter your preferences every time you use the website
• Track your browsing habits to enable us to show advertising which is more likely to be of interest to you, including advertising by third parties on our website

Information on Some of the Cookies in Use on our Site

For information on some of the cookies we use on our site and apps, please review the policies from some of our vendors:

• Google Analytics
• Meta/Facebook

Essential Cookies   

Essential cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Non-Essential Cookies

Non-Essential cookies are not essential to the website functionality but serve some other unique purpose in three subcategories:

1. “Performance” cookies (sometimes referred to as static cookies) collect information about the user’s behavior on the website without collecting personal information, for example:
   • Pages the user visits.
   • Ads the user views.
   • Ads or site features that the user clicks.
2. “Functional” cookies (sometimes called preference cookies) track and remember the user’s preferences and past choices on the website to provide a personalized user experience. For example, functional cookies can collect:
   • Usernames
   • Passwords
   • Regions
3. “Targeting” cookies (sometimes called preference cookies) can track:
   • Content the user views
   • Links the user follows
   • The user’s browser and device information and IP address

Please note: Organizations can use targeting cookies to track and influence users by building user profiles or displaying advertisements.

Cookie Management

You can control and manage cookies associated with your browser. If you are interested in controlling and managing cookies from your browser including any set by our Website, please refer to http://www.allaboutcookies.org/manage-cookies/index.html for information on different ways to configure your browser’s cookie settings.

If you want to clear all cookies left behind by the websites you have visited, here is a link where you can download a third party program that cleans out tracking cookies.

• http://www.spybot.info/en/download/index.html

You may delete cookies from your web browser at any time or block cookies on your equipment, but this may affect the functioning of or even block the Website. You can prevent saving of cookies (disable and delete them) by changing your browser settings accordingly at any time. It is possible that some functions will not be available on our website when use of cookies is deactivated. Check the settings of your browser. Below you can find some guidance:

• Safari
• Opera
• Microsoft Edge
• Google Chrome
• Mozilla

Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. We do not respond to DNT signals.

You can adjust your advertising preferences on mobile devices through your device settings. Below you can find some guidance based on your type of mobile device:

• Apple
• Android

DAA

Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA), which maintains a self-regulatory program along with a website where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/.

• To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering found here: https://youradchoices.com/appchoices.

Non-Participant Opt-Out Options

• Some of our vendors do not participate in the DAA or self-regulatory programs for online behavioral advertising or have developed their own processes for allowing consumers to opt-out: https://branch.app.link/optout
• Some devices and apps do not have access to web-based browser cookie opt-outs. To learn more about the advertising opt-outs provided by your mobile device’s operating system (like iOS and Android) or the device manufacture, click here.

Aggregated or Pseudonymized Data

In an ongoing effort to better understand and serve the users of our website, we conduct research on our website visitors’ demographics, interests, and behavior based on the personal information provided to us. Such research may be compiled and analyzed on an aggregated or pseudonymized basis. This aggregated or pseudonymized information does not identify you. We may share aggregated or pseudonymized data with affiliates and partners for business or research purposes. We may also disclose aggregated or pseudonymized user statistics in order to describe our services to current and prospective business partners, and to third parties for other lawful purposes.

External links

Our website contain links to other sites. We are not responsible for the privacy practices or the content of such websites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from our website.

Children Under the Age of 18

Our website is not intended for children under 18 years of age. No one under age 18 may provide any personal information on the website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on our website. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at the email address below.

International Visitors

We do not target, market to, or offer our products or services to consumers outside of the United States. You agree not to submit your personally identifiable information through the website if you reside outside the United States.

Consent to Terms and Conditions

By using this website, you consent to all terms and conditions expressed in this Privacy Policy.

Changes to Our Privacy Policy

As our services evolve and we perceive the need or desirability of using information collected in other ways, we may from time to time amend this Privacy Policy. We encourage you to check our website frequently to see the current Privacy Policy in effect and any changes that may have been made to them. If we make material changes to this Privacy Policy, we will post the revised Privacy Policy and the revised effective date on this website. Please check back here periodically or contact us at the address listed at the end of this Privacy Policy.

Consumers With Disabilities

This policy is in a form that is accessible to consumers with disabilities.

Questions About the Policy

This website is owned and operated by South Bay Plastic Surgeons. If you have any questions about this Privacy Policy, please contact us at  [email protected] or call (310) 361-1986.

**This policy was last updated September 29, 2026